Win-Door focused on the future
By Patrick Flannery
March 3, 2009 – Win-Door North America 2009, the trade exhibition for the fenestration industry, will unveil a new floorplan and its new IG Alley Feature Area when it presents its show brochure later this month.
Win-Door North America 2009, the trade exhibition for the fenestration industry, will unveil a new floorplan and its new IG Alley Feature Area when it presents its show brochure later this month.
Along with traditional favourites like the show's topical seminar program, the new IG Alley feature is planned to showcase companies in the engineering and manufacturing sectors of insulated glass.
Live, ongoing impact and pressure testing demonstrations will allow show attendees an up close view of testing procedures and the chance to gain valuable technical advice from product testing experts and government officials.
“This show has always been the best value in North America,” says show chairman Matt Kottke. “That's even more important in today's economic climate, so we're making sure that exhibitors and show visitors get maximum benefit for their dollar.”
“Exhibitors in the show know they can count on solid cost controls,” says show manager, Patrick Shield. At Win-Door buying exhibit space really does represent a full package. We've held the line on booth rental rates and space rental includes free material handling, free basic electrical, free on-floor storage of shipping crates, a draped backdrop, and free advance warehousing when they work with our chosen supplier. On show days we even supply a complimentary lunch. That means a company can set their budget, plan for the show and know what they're spending.”
“We all know we're faced with the challenges of a tough economy right now,” says Kottke. “But it's a well documented fact that continued marketing efforts during a recession can pay off with new business and growth. Even though activity has slowed, business is still being done and buying decisions are still being formulated. It only makes good business sense to be on that shopping list when buyers are ready to commit, and the best way to do that is to put your best foot forward at the show."
The show runs November 17 to 19, in Toronto, On., in the South Hall of the Metro Toronto Convention Centre. www.windoorshow.com .