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Vitro announces partnership with the Pittsburgh Steelers

April 11, 2024  By Vitro Architectural Glass

Vitro has partnered with the Pittsburgh Steelers, one of the most storied franchises in the history of the National Football League. Vitro becomes the first partner of the Steelers in Mexico, as part of the NFL Global Markets Program.

Western Pennsylvania, the historic center of glass and steel making, is the ideal confluence between Vitro and the Pittsburgh Steelers. Both organizations share a storied history of parallel shared values and a relentless focus on improvement and innovation.

Vitro has deep roots in Pittsburgh, as its architectural glass business, Vitro Architectural Glass (formerly PPG Glass), was founded here in 1883. This marked the first glass plant in the United States, establishing Pittsburgh as the hub of glass innovation and production. Since then, Vitro has revolutionized glass manufacturing, becoming the largest glass producer in the Western Hemisphere whose low embodied carbon, energy-efficient and high-performance products continually raise the industry standard for sustainability. Vitro’s world-renowned glass research and development center is headquartered in Pittsburgh, a testament to its rich history in Western Pennsylvania.

Vitro’s commitment to sustainability stretches far beyond its responsible glass manufacturing processes. For instance, its patented oxy-fuel furnace technology reduces energy consumption in glass-melting furnaces by as much as 20% and lowers greenhouse gas emissions by 50%. This dedication to sustainability is further exemplified by Vitro’s low-emissivity (low-e) glass products, which reduce the energy lost through typical windows by 35%, delivering a return on carbon by dramatically decreasing a building’s operational carbon yearly.


One of Vitro’s energy-efficient products, Solarban® 60 glass, is featured at Acrisure Stadium, the home of the Steelers. Solarban® 60 glass is a solar control, low-e coating designed to block 62% of solar energy while allowing 70% visible light. Its unique properties provide year-round comfort and significant heating and cooling cost savings.

With nearly eight million fans in Mexico, the Steelers have the second largest fanbase in Mexico amongst all NFL teams.

“We are delighted to start this partnership with the Pittsburgh Steelers. Both organizations share many characteristics in their origins and culture, such as dedication, teamwork and commitment to deliver nothing but the best in their respective fields”, said Adrian Sada, CEO of Vitro. “We are convinced this partnership will yield substantial benefits to both organizations.”

For more information about Vitro Architectural Glass products, visit

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