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Viracon unveils new logo and corporate branding


May 22, 2013
By Viracon

viraconMay 21, 2013 – As part of a corporate re-branding initiative, Viracon is pleased to introduce a new company logo – the third logo in the history of the 43-year-old organization. The new Viracon logo is intended to graphically represent the company’s expertise with large-scale commercial buildings, high-performance glassproducts and unparalleled façade design assistance. A new typeface accompanies the logo as well.

viraconMay 21, 2013 – As part of a corporate rebranding
initiative, Viracon is pleased to introduce a new company logo – the third logo
in the history of the 43-year-old organization. The new Viracon logo is
intended to graphically represent the company’s expertise with large-scale
commercial buildings, high-performance glass
products and unparalleled façade design assistance. A new typeface accompanies
the logo as well.


Viracon’s new look is distinct, but it takes some cues from its classic look.
The company decided to maintain the three parallel blue lines with which it has
always been associated, but in a new vertical format. The lines have always
represented the precision and quality of Viracon products. In addition, the colors
of the logo and the text remain the same.

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While Viracon’s logo has changed, its commitment to outstanding service, high
quality and high performance products, design expertise and design assistance
remains the same. In fact, the new logo is meant to convey the company’s
continued investment in these capabilities to keep them modern and
‘state-of-the-art’.

“This is an important update for Viracon,” says Kelly Schuler, president of
Viracon. “The new branding modernizes, refreshes and will help keep Viracon relevant
for the next generation of architects and design professionals.”

The rebranding effort will be supported by a new corporate website, product
guide and a series of marketing investments to be made throughout 2013.

Related
Link
www.viracon.com


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