NEWS HIGHLIGHT
Gienow reaches out to customers
Chaordix, a crowdsourced market intelligence company,
has announced the launch of Gienow Pulse, a project leveraging collaboration
between Gienow Windows and Doors and its customers.
Dec. 16, 2011 – Chaordix, a crowdsourced market intelligence company,
has announced the launch of Gienow Pulse, a project leveraging collaboration
between Gienow Windows and Doors and its customers. Gienow is a
leading Canadian manufacturer and supplier of high performance window
and door products to builders, renovation contractors, specialty
retailers, and homeowners in western Canada.
With the
inaugural campaign of the Gienow Pulse, Gienow is looking to homeowners
living in Western Canada to share their passions, frustrations,
experiences, and stories about their home improvement needs and
projects. Through this collaboration, Gienow also hopes to gather
suggestions for developing new products & services that will
ultimately make renovations a more enjoyable experience for its
customers.
Gienow invites Western Canadians to help re-invent the
renovation experience by participating, sharing, commenting, and voting
on submissions and ideas brought forward by the community. The
challenge will run until February 2012 when a grand prize will be
drawn: a $5,000 window and door makeover, or an Apple shopping
spree, plus lots of other prizes. Participants register or login with their Facebook accounts at the Gienow Pulse website where they fill out surveys, post comments on discussion blogs or vote on questions to get chances to win.
“We are very excited to hear what our valued customers
have to say and the feedback we receive will help us provide products
and services specifically tailored to the unique needs of the renovation
marketplace,” said Tom Mawhinney, executive vice-president of strategy and communications for Gienow. “It is by understanding our markets’
needs that we have achieved the top tier of the construction and
renovation manufacturing business, and our ambition is to stay there for
a very long time.”
“Participation has become a key competitive
advantage in consumer product and customers are looking for ways to get
involved with brands they care most about,” said Shelley Kuipers, CEO of
Chaordix. “We are proud to help this leading Canadian company
collaborate with its customers by applying our Crowd Intelligence
programs and methodology to bring new light to the home renovation
industry.”
Related links
Gienow
Gienow Pulse
Chaordix
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