Feb. 27, 2013 – Bystronic Glass has entered the international world of social media by creating its own YouTube channel. “Videos play a particularly important role in the technical sector, because they make it much easier to explain how our complex machines and equipment work other than words can alone,” says Iris Minten, online communications manager.
Feb. 27, 2013 – Bystronic
Glass has entered
the international world of social media by creating its own YouTube channel. “Videos play a particularly important role in the technical sector, because
they make it much easier to explain how our complex machines and equipment work
other than words can alone,” says Iris Minten, online communications manager. “Using YouTube and other social media is now a part of daily life in the business
world, so we decided in December to create our own YouTube channel.”
At present there are six videos with an intro in the current glass cube design
of Bystronic Glass. The most popular video at the moment is the short film
containing pictures of the Glasstec 2012 trade fair. Additionally visitors can
watch and comment on videos that demonstrate the production of insulating glass
units, laminated glass and automotive glass pre-processing.
“As is typical for social media, the comment function on YouTube provides us
with a dialogue tool that we would like to use,” says Minten.
Bystronic Glass has long been
aware that “a picture speaks a 1,000 words,” particularly moving pictures. The
company’s website has featured numerous product
videos for several years now. Customers and potential customers can also watch
all of these films on the Bystronic Glass video database.
“This demonstrates that we acknowledge the challenge head-on of providing our
customers with far more than simply a company website,” says Minten. The number
of videos and theme areas on the YouTube channel will gradually be expanded. To
avoid missing any new videos, interested parties should subscribe to the
Bystronic Glass channel to receive automatic notifications about new items on
the YouTube page.
Related links
www.bystronic-glass.com
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