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Amesbury Truth launches new branding


September 9, 2014
By Amesbury Truth

amesbury-truth---horizontal---taglineSept. 9, 2014 – Amesbury Truth,
a division of Tyman PLC, has unveiled a new brand identity and tag line
unifying the former Amesbury and Truth Hardware brands. This is a
significant step in the integration of the two businesses which came
together in 2013. Commenting on the significance of the new brand, Jeff
Graby, president and CEO, said, “Amesbury Truth offers best-in-class
engineering resources with the broadest portfolio of innovative
solutions that drive our customers’ success. We are proud to share our
new brand with the fenestration community. This new brand honors our
rich history of innovation, trusted results and engineering excellence
we bring to our customers.”

Sept. 9, 2014 – Amesbury Truth,
a division of Tyman PLC, has unveiled a new brand identity and tag line
unifying the former Amesbury and Truth Hardware brands. This is a
significant step in the integration of the two businesses which came
together in 2013. Commenting on the significance of the new brand, Jeff
Graby, president and CEO, said, “Amesbury Truth offers best-in-class
engineering resources with the broadest portfolio of innovative
solutions that drive our customers’ success. We are proud to share our
new brand with the fenestration community. This new brand honors our
rich history of innovation, trusted results and engineering excellence
we bring to our customers.”

amesbury-truth---horizontal---tagline 
Together at last.

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Commenting on the integration of the two brands, Michael McCann, senior
vice-president of sales and marketing, said, “The logo we developed
represents the unification of two industry leaders. We’ve incorporated
various elements of the original brand marks, marrying colours and fonts
to represent the coming together of two well-respected organizations.
We listened to our customers and heard loud and clear that both of these
historic brands were important to them. Our tag line, ‘Engineered
Solutions. Trusted Results.’ articulates the value we bring to our
customers and our commitment to excellence.”  

For more information
amesburytruth.com


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