Technology
Machinery
All Victor welding products now branded Tweco
September 30, 2013 By Victor Technologies
Sept. 30, 2013 — Victor Technologies has announced it is positioning Tweco as its single brand for specialty welding
products and arc accessories. Starting with the Tweco Fabricator 3-in-1 welding
machines, and continuing throughout the entire Thermal Arc product line, all
welding products will transition to the Tweco brand.
Sept. 30, 2013 — Victor Technologies has announced it is positioning Tweco as its single brand for specialty welding
products and arc accessories. Starting with the Tweco Fabricator 3-in-1 welding
machines, and continuing throughout the entire Thermal Arc product line, all
welding products will transition to the Tweco brand.
“From the classic Tweco MIG gun to the latest multi-process welding
machine, Tweco products are designed to enhance the skill and reputation of
every welder,” says Martin Quinn, CEO of Victor Technologies.
Late last year, the Tweco logo design was
refreshed to welcome a new generation of welders to the brand. The new brand
mark and trade dress have already been introduced with Tweco MIG guns and arc accessories.
Welding power supplies will now be added, with all current Thermal Arc units transitioning to a sleek black
design and prominent Tweco branding.
Victor says this latest announcement is part of the
company’s strategy to leverage the
strength of its global brand portfolio and enhance its position as an innovative
leader of welding solutions.
Approximately one year ago, the company changed its name to Victor Technologies,
aligning all of its cutting and gas control products under the Victor brand. “Tweco shares a history and a set of
values based on authenticity, innovation and a deep connection with the end user,” says Quinn. “This realignment leverages
our two strongest and most respected brands in the market, Victor and Tweco.”
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