A+W introduces new company name
March 7, 2013 By A+W
Mar. 8, 2013 – To the flat glass and windows industry, ALBAT+WIRSAM has always rather been known as "A+W". The realignment of the software suppliers from Linden was the perfect opportunity to turn the former short name into the official one. From now on, the company has been renamed A+W Software GmbH.
Mar. 8, 2013 – To the flat glass and windows industry,
ALBAT+WIRSAM has always rather been known as "A+W". The realignment
of the software suppliers from Linden was the perfect opportunity
to turn the former short name into the official one: As from now, the company
has been renamed A+W Software GmbH.
This change of name is part of a
completely new corporate identity part of which has been put into practice
several months ago. Prominent and well-known, for instance, is the new, royal
blue A+W logo which resembles a shaped sheet and which characterizes the entire
brand appearance of A+W.
“Especially in international markets,” A+ W’s CEO Uwe Schmid explains, “the
company name of ALBAT+WIRSAM was well-known and highly estimated but has also
always been a lingual stumbling block likely to produce confusion because of
wrong pronunciation or spelling. Now, we are totally – and only – A+W which
makes things a lot easier and will help to strengthen our appearance on the
The re-branding comes with an
impressive, totally redesigned website which was launched at glasstec 2012. The
new homepage is currently accessible by the internationally valid web address www.a-w.com.
Says Dr. Schmid, “The A+W homepage is more graphics-oriented, more
user-friendly, and more informative. We are happy with the lots of visitors on
our new homepage and have received lots of positive feedback on this new web
appearance. Come and visit us too!”
Matching the new URL of the
homepage, all A+W staff world-wide will get new email addresses following the
Michael Küttner, A+W Company
Communications, says, “In the past two years we have been setting up a
completely new product generation, have improved our service organization, and
are now, after being taken over by Friedman Corporation, international totally
redesigned. Our customers
all over the world will profit from that. The new, fresh branding shows that
instead of merely adapting to changes, we rather live and create those changes
ourselves, with lots of innovative power.”
True to this statement, A+W
together with leading machinery manufacturers have implemented several large
projects in medium-sized glass processing companies, mainly with a focus on process
optimization and automation.
“Many companies prove to have lots of elbow room for substantial improvements
which can bring decisive advantages on the market,” said Schmid. “We are
happy to see that our customers and machinery partners trust in our competence.
The new A+W CI shall help to openly demonstrate this competence to the market.”
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