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Viracon to reduce frequency of coating runs


August 15, 2011
By Viracon

August 15, 2011 – As architectural requirements for energy efficient glazing continue to grow and evolve, Viracon is refining its product offering.  In order to increase the pace of new coatings development, the company is decreasing the frequency of its least requested current coating runs.

“Viracon is known for offering the widest range of choices for
architects and that will still clearly be the case,” says Kelly
Schuller, senior vice president, sales and marketing. “However, 95
percent of our production is concentrated on a reasonably short list of
coatings.  The remainder, a large number of primarily older reflective
coatings, requires a disproportionate amount of our coating capacity. 
While we will continue to support replacements for any
Viracon-originated coating over our 40 plus year history, our oldest
coatings will only be available at predefined times during the year. 
This will free up more coating capacity for new product development.”

Viracon’s most popular coatings such as the VUE, VE, VRE, and VNE
coating lines will continue to run on a weekly basis.  Effective January
1, 2012 the company’s less requested coatings will begin running on a
quarterly or annual basis.   A comprehensive list of coating
availability is available on Viracon’s website at www.viracon.com.

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In addition to changing the frequency of some Viracon coating runs, the
company will also discontinue its Guardian replacement glass coatings
program.  The company will make a final run of the Guardian replacement
coatings in the fourth quarter of 2011 to address any remaining customer
needs.

“Over the past decade, Viracon has led the industry in developing some
of the highest-performing coatings in the market.  The research and
development team here has not only created dozens of new coatings, but
they’ve actually created new categories of coatings, including radiant
Low-E (VRE) and VUE, an exciting new line of high performance coatings. 
These changes to the production schedule will allow us to continue
pushing the coating envelope to create new and exciting solutions in
high-performance glazing,” adds Schuller.

Customers that award Viracon a project by September 1, 2011 using the
limited run coatings will not be affected by the change.  Viracon’s
sales teams have been directly contacting all customers that may be
impacted by the change to discuss project schedules and Viracon’s
continued commitment to their projects.  Customers are also encouraged
to call the Viracon sales teams with any questions.

Related links
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McCann becomes Viracon director of international sales
Viracon talks daylighting
Viracon receives governor's international trade award


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