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Roto acquires Brazilian hardware manufacturer Fermax


June 5, 2013
By Roto Frank

fermaxJune 5, 2013 – Roto Frank has announced the recent acquisition of the Brazilian hardware manufacturer Fermax. Fermax was founded in 1974, has 300 employees, and is located in the city of Colombo, in the province of Paraná. Roto is strongly committed to strategic acquisitions, even in times of economic turmoil and insecurity. With the acquisition of the Canadian company Fasco in 2012, the construction supplier has cemented its position in North America.

fermaxJune 5, 2013–Roto
Frank
has announced the recent acquisition of the Brazilian hardware
manufacturer Fermax. Fermax was founded in 1974, has 300 employees, and is
located in the city of Colombo, in the province of Paraná. Roto is strongly
committed to strategic acquisitions, even in times of economic turmoil and
insecurity. With the acquisition of the Canadian company Fasco in 2012, the
construction supplier has cemented its position in North America.

According to Roto’s global CEO Eckhard Keill, the company’s latest
investment has “greatly strengthened” Roto’s regional position by tapping into
the enormous growth potential of the Latin American window and door market.
This is particularly true for an attractive BRIC country like Brazil, offering
“excellent growth opportunities” in the building sector. These opportunities
are a result of large building projects for upcoming major sports events
(Soccer World Cup 2014, Olympic Games 2016), as well as continuously increasing
quality and convenience requirements for windows and balcony doors.
Furthermore, Brazil is the largest market in Latin America.

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The new group member “fits perfectly” into Roto’s international portfolio for
several reasons: As the second largest player in the Brazilian hardware market,
Fermax boasts great proficiency in fabrication and has an extensive portfolio
of specialized products for the region. Thanks to its sales network, the
company supplies a wide range of dealers and system manufacturers. As soon as
the company is fully integrated into the Roto Group, it could serve as an
important bridge to markets in all of Latin America – both geographically and
with regard to product policy.

“The acquisition also underscores our company philosophy of being close to the customer,” Keill explained.

Related Link
www.roto-frank.com


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