AGSC launches new logo, use policy

Auto Glass Safety Council
May 14, 2012
By Auto Glass Safety Council
The Auto Glass Safety Council has a new registered company logo to coincide with its new name, but it also has a new logo usage policy for registered companies to follow. The policy, available online, specifies that only registered companies in good standing may use the registered company mark, and that immediately upon termination of registration this right ceases.

In addition, the council specifies that the logo and any references to it or a company’s registered status “shall not be used in any manner or in any media in such a way that the integrity of the ANSI/AGRSS standard could be compromised.”

The logo also cannot be used in a misleading way, and on occasion the council will review registered companies’ marketing materials for proper usage of the mark and references to registration.

The logo can be used on apparel worn by registered companies’ employees, but if an employee leaves the registered company and goes to work for a non-registered company, he will cease using the mark, according to the new policy.

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