NEWS HIGHLIGHT
Dow Corning creates largest silicone-based online marketplace
Dow Corning has launched the XIAMETER web-enabled marketplace, an expanded business model and new website to provide more products, better functionality, and an easier way to order silicone-based products.
July 9, 2009 – Dow Corning has launched the XIAMETER web-enabled marketplace, an expanded business model and new website to provide more products, better functionality, and an easier way to order silicone-based products.
The XIAMETER business features double the number of standard silicone products than previously available, a new order entry platform with enhanced self-service functionality, volume quantity options, and the ability to buy from distributors for the first time.
“We’re meeting customer needs by taking a proven successful business model and making it more powerful,” says XIAMETER global executive director Shelley Bausch. “Standard silicones will be more easily accessible with greater efficiencies and convenience.”
Introduced by Dow Corning in 2002 as the first of its kind in the silicone marketplace, the XIAMETER business model allows customers to purchase high quality, standard silicones ranging from rubber bases and compounds to dimethyl fluids and emulsions, to sealants and silanes at market-driven prices online.
The changes are part of a business transformation strategy announced by Dow Corning recently that focuses on helping customers be more efficient, innovative and sustainable.
Products will be manufactured to the same specifications using the same Dow Corning manufacturing locations. Chemical equivalency documents will be provided under the XIAMETER brand to help customers transition between the Dow Corning brand to the XIAMETER brand.
“Using an online business model makes efficient use of a customer’s time, allowing them to place an order when and where it’s convenient for them, with immediate confirmation of price, quantity, and ship date,” Bausch says.
The expanded online capabilities are part of a process begun in 2002 when Dow Corning introduced a two-brand strategy – focusing the Dow Corning brand on full service and solutions offerings.
“We are making these changes because not only is the economy changing, but our customer needs are changing. We want to deliver what they need,” Bausch says. “This is part of a transformation for Dow Corning as a whole that will enable us to focus on both innovation as well as efficiency through the XIAMETER brand.”
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