Aug. 6, 2015 – The Bohle Group has announced its subsidiary, Bohle America, is set to launch a brand new and innovative Bohle Online Shop at this year’s GlassBuild America, taking place September 16 to 18 in Atlanta.
“This time our booth design will be completely dedicated to our new Online Shop“, says Gareth Francey, Vice-President at Bohle America and adds: “Our booth aims at linking our analogous product worlds to our new digital Bohle Online Shop. Additional information about all products which are presented at the booth (# 1111) is made available via QR Codes on the customer´s cell phones or the tablets provided on site.“ The new Online Shop can be experienced on different digital devices at the Bohle booth, and all visitors to the booth will be given a code which entitles them to a discount on their first online purchase.
The new Shop, which will be available at www.bohle-america.com with an expected early September launch, automatically adapts itself to the digital device used. Compatibility ranges from Desktop PCs via tablets of all sizes and shapes to cell phones, with content and product information optimally displayed. This ensures the Bohle Online Shop can be used seamlessly on different devices.
“Apart from the versatility in use, a clear and well though-out presentation was given special emphasis when developing the new Shop“, Dominik Hinzen, Vice-President Marketing and Corporate Communication at Bohle America, explains. “All products can be found quickly and easily and are clearly arranged. The user immediately orients himself intuitively”, Hinzen adds.
The launch of this new Bohle America Shop forms part of a relaunch at an international scale. In this way the German based Bohle Group aims at further expanding their constantly growing online business.
The release of the new Bohle America Shop is part of a Bohle Online Shop relaunch in the global market as the German Bohle Group strives to further expand their continuously growing online business.
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